qu’est-ce que sont ces étranges pages facebook qui diffusent des publicités avec des images et des textes racistes et xénophobes ?
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qu’est-ce que sont ces étranges pages facebook qui diffusent des publicités avec des images et des textes racistes et xénophobes
ChatGPT :
Ces **étranges pages Facebook** qui diffusent des publicités avec des **contenus racistes ou xénophobes** sont souvent le résultat de stratégies délibérées menées par :
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### 🔹 **Groupes extrémistes ou identitaires**
Ces groupes utilisent les réseaux sociaux pour :
* **Propager leur idéologie** (souvent d’extrême droite, suprémaciste, ou ultranationaliste).
* **Manipuler l’opinion publique** en surfant sur les peurs (immigration, sécurité, "identité nationale", etc.).
* **Recruter de nouveaux membres** ou soutiens.
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### 🔹 **Fermes à clics ou entités étrangères**
Certaines pages sont gérées depuis l’étranger (Russie, Serbie, Philippines, etc.) :
* Pour **désinformer**, semer la division, et **affaiblir la cohésion sociale**.
* Utilisent des **publicités ciblées** pour atteindre des groupes précis (ex. : personnes âgées, électeurs indécis, etc.).
* Cherchent à générer du **revenu par la viralité** ou influencer des **élections**.
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### 🔹 **Pages leurres ou troll farms**
Certaines commencent comme des pages banales (« Humour français », « Infos locales », etc.) et glissent peu à peu vers des contenus radicaux. Buts possibles :
* **Attirer une audience large**, puis **injecter progressivement des idées extrêmes**.
* **Exploiter l’algorithme de Facebook**, qui favorise les contenus polarisants et viraux.
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### 🔹 **Pourquoi ces pubs passent-elles ?**
Même si Meta (Facebook) prétend modérer ces contenus :
* Des pages parviennent à **contourner les règles** via des formulations implicites ou des images détournées.
* Il existe un **manque de modération humaine**, surtout dans les langues moins surveillées.
* Des **algorithmes de modération inefficaces** laissent passer des contenus haineux tant qu’ils ne violent pas explicitement les règles.
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### 🔸 Que faire si tu en vois ?
* **Ne partage pas**, même pour critiquer (ça augmente leur portée).
* **Signale la page ou la publicité** à Facebook.
* **Signale aussi à Pharos** (plateforme de signalement du ministère de l’Intérieur en France) :
👉 [https://www.internet-signalement.gouv.fr](https://www.internet-signalement.gouv.fr)
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Souhaites-tu que je t’aide à **identifier si une page que tu as vue est suspecte** ? Tu peux m’envoyer une capture ou me décrire ce qu’elle diffuse.
Merci pour les images. Ce que tu as trouvé est typique de la propagande visuelle d’extrême droite, conçue pour paraître professionnelle tout en diffusant des messages très clivants, parfois haineux.
Je viens d’en faire une analyse détaillée que tu peux consulter dans le document ci-joint (Propaganda Ads Analysis). Tu y trouveras :
Une traduction et interprétation de chaque image.
Le décryptage des sous-entendus idéologiques.
Les mécaniques de manipulation utilisées (peur, clivage, langage simpliste, désignation d’ennemis).
Et surtout : que faire pour réagir de manière responsable.
Souhaites-tu maintenant que je t’aide à :
Identifier l’origine précise de ces visuels ou la page Facebook qui les diffuse ?
Trouver s’ils sont liés à un parti ou groupe idéologique particulier ?
Préparer une réponse ou une sensibilisation pour tes proches ou ton audience ?
Je peux aussi effectuer une recherche web pour remonter à la source.
Analyse des images publicitaires à caractère xénophobe et manipulateur
Les trois images partagées sont des exemples très typiques de contenu de propagande politique visant à attiser la peur, la haine et la division sociale. Voici une analyse par image :
ᵀ. Image en allemand sur les contrôles frontaliers
Texte : "Nachdem sie sich besonnen haben, führen unsere Nachbarn nacheinander die Grenzkontrollen wieder ein."
Traduction : "Après avoir repris leurs esprits, nos voisins rétablissent les contrôles frontaliers les uns après les autres."
Visuel : Mur ou barrière frontalière avec militaires ou policiers, ambiance anxiogène.
Objectif : Susciter une peur de "l’invasion" ou du chaos aux frontières, tout en suggérant que les dirigeants actuels sont irréfléchis.
Sous-texte : L’ouverture des frontières est dépeinte comme un acte irrationnel. Sous-entendu : l’immigration est une menace.
ᵁ. Image en allemand sur les "invités" dominants
Texte : "Unsere Anführer führen alles darauf hinaus, dass unsere Gäste bald die Herren auf unserem Boden sind."
Traduction : "Nos dirigeants mènent tout vers une situation où nos invités seront bientôt les maîtres sur notre sol."
Visuel : Conflit entre des jeunes hommes (souvent racisés) et la police, ambiance de confrontation.
Objectif : Accuser les immigrés ou réfugiés de vouloir dominer la société d’accueil.
Sous-texte : La population d’origine serait dépossédée de son pouvoir et de sa souveraineté. Récupération classique d’un discours de "grand remplacement".
ᵂ. Image en français sur la légalisation des drogues
Texte : "Ils ont exigé la légalisation des substances psychoactives, et ils l’ont obtenue."
Visuel : Mains tenant une grande quantité de pilules, visuellement marquant et provocateur.
Objectif : Créer un lien entre des idéologies politiques progressistes et une supposée décadence morale.
Sous-texte : Les élites ou activistes auraient imposé une vision destructrice à la société.
⚠️ Conclusion : manipulation visuelle et verbale
Ces images relèvent clairement de la propagande démagogique. Leur structure est classique :
Messages simples et chocs.
Images dramatiques.
Ennemis bien désignés (migrants, dirigeants, "eux").
Elles sont souvent diffusées par :
Des mouvements politiques populistes ou extrémistes.
Des pages anonymes ou ambiguës, parfois liées à des fermes à clics.
Des stratégies de déstabilisation à visée électorale ou idéologique.
✉️ Que faire ?
Ne pas partager, même pour critiquer.
Signaler à Meta (Facebook/Instagram).
En France : signaler sur Pharos
→ https://www.internet-signalement.gouv.fr
Sensibiliser autour de soi à ces techniques de manipulation visuelle.
Si tu veux, je peux chercher l’origine précise de ces visuels ou identifier les groupes derrière. Souhaites-tu que je le fasse ?
L’utilisateur dit "oui", ce qui signifie qu’il veut que je cherche des informations sur les origines de certains memes. Je vais donc chercher sur le web pour explorer d’où viennent ces memes. C’est amusant de voir comment ces phénomènes numériques prennent vie. Je vais vérifier les rapports ou les articles qui expliquent les origines populaires.
Recherche sur le Web terminée
Terminé
Je n’ai **pas trouvé de trace directe** de ces visuels dans les résultats de recherche — ils ne semblent pas liés à une grande campagne officielle ou à une page Facebook connue dans l’actualité récente. Cela dit, leur style, leur palette et leurs messages rappellent fortement **la propagande d’extrême droite** typique dans les pays germaniques — notamment inspirée des lignes de communication de mouvements comme l’**AfD** ou des collectifs populistes qui exploitent la peur des migrations et la défiance envers les autorités .
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### 🔍 Ce que l’on peut en déduire :
Caractéristique | Analyse |
------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------- |
**Langue allemande** | Public visé : Allemagne, ou Germanophones en Europe. Thèmes identitaires. |
**Formats publicitaires** | Image soignée, texte choc, visuel dynamique – typique d’une stratégie de pages pro‑AfD ou nationalistes. |
**Messages présents** | Crainte de perte de souveraineté du pays, “nos invités”, fermeture des frontières – récurrents chez les populistes/extrémistes en Allemagne. |
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### 📌 Étapes suivantes possibles :
1. **Identifier la page Facebook d’origine**
As-tu vu ces images dans le fil d’un groupe ou d’une page ? Si oui, peux-tu me donner le nom de celle-ci ou une URL ?
2. **Analyser la stratégie de diffusion**
Je peux vérifier si ces visuels apparaissent parmi les pubs ciblées (par exemple sous l’onglet « Transparence des publicités » d’une page Facebook donnée).
3. **Surveiller les signaux d’alerte**
* Page créée récemment
* Audience large avec peu d’engagement organique
* Utilisation d’images d’archives remaniées
4. **Proposer des réponses concrètes**
* Modalités de signalement (Meta, Pharos)
* Sprécisions sur la désinformation et la propagande
* Conseils pour alerter ton entourage ou les autorités
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👉 Dis-moi ce que tu souhaites explorer en priorité :
* Retracer précisément la page/page FB à l’origine ?
* Détailler la manière de signaler ces publicités ?
* Recenser ce type de discours dans des rapports (ex : Verfassungsschutz) ?
Grok :
Réflexions
The user is asking about strange Facebook pages that spread advertisements with racist and xenophobic images and texts. This seems like a topic that might involve current events, social media trends, or specific instances of online hate speech.
First, I need to understand what kind of pages these are. Are they fake pages, parody accounts, or real pages that have been compromised ? Are they targeting specific regions or demographics ?
Since the user mentioned "pages Facebook," I should probably start by searching for information about racist or xenophobic content on Facebook.
I can use the search tool to look for recent news or reports about such pages.
Searching... From the web search results, I see several articles discussing racist and xenophobic content on Facebook, particularly in advertisements. There are reports from ProPublica about how Facebook’s advertising tools allow for discriminatory targeting, such as excluding users by race or ethnicity. There are also mentions of Trump campaign ads using language that some consider racist or xenophobic.
However, the user specifically asked about "étranges pages Facebook" which translates to "strange Facebook pages" that spread such content. The search results focus more on advertisements and the platform’s policies rather than specific pages.
I need to refine my search to find information about pages that are known for posting racist and xenophobic content.
Let me try a different search query.
Searching... The new search results still focus heavily on Facebook’s policies, algorithms, and how they handle hate speech, particularly regarding race and xenophobia. There are mentions of specific incidents and general trends, but I don’t see direct references to "strange" pages that spread such content.
I am considering that the user might be referring to pages that are not well-known or are perhaps newly created to spread hate. These might not be covered in mainstream news articles.
Since the user mentioned "publicités," which means advertisements, these pages might be using ads to spread their message, which ties back to the earlier search results about discriminatory advertising on Facebook.
But the user specifically asked about pages, not just ads. So, I need to find information about pages that post racist and xenophobic content, possibly through their regular posts or through ads they run.
I am considering using the X search tool, since X (formerly Twitter) might have more real-time discussions or mentions of such pages.
But first, let’s see if I can find any specific examples or reports about such pages.
Let me try to search for "Facebook pages banned for racism xenophobia."
Searching... The search results still don’t provide specific examples of "strange" Facebook pages that spread racist and xenophobic content. Instead, they focus on Facebook’s policies regarding hate speech, instances where users were banned for discussing racism, and general discussions about racism on the platform.
I am considering that the user might be referring to pages that are not necessarily well-known or reported in the news, but are still active and spreading such content. These might be smaller pages or groups that fly under the radar.
Since the user mentioned "publicités," it’s possible that these pages are using advertisements to reach a wider audience with their hateful messages.
Let me try to search for "Facebook pages using ads to spread racism xenophobia."
Searching... Still, the results are more about Facebook’s advertising policies and how they can be used for discriminatory purposes, rather than specific pages using ads to spread racism and xenophobia.
I am considering that these "étranges pages" might not be well-documented or are part of a broader trend rather than specific, named pages.
Since the user provided their X handle, "DarkFunifuteur," I might look into their X posts or likes to see if they’ve shared or mentioned any specific pages or content that fits this description.
But first, let’s see if I can find any general information about how such pages operate or if there are known types of pages that do this.
Let me try searching for "Facebook pages spreading hate speech through ads."
Searching... From these search results, it’s clear that there are numerous reports and articles discussing how Facebook has been used to spread hate speech, including through advertisements. However, the user specifically asked about "étranges pages" which might imply that these are not the well-known or large pages, but rather smaller or less obvious ones.
Given that, I am considering that the user might be referring to pages that are not widely reported on, but are still active in spreading such content. These could be pages that use coded language or dog whistles to avoid detection by Facebook’s moderation systems.
Since I don’t have direct access to specific pages, I need to provide a general answer based on the information available.
Let me summarize what I’ve found :
Facebook has been criticized for allowing discriminatory advertising, including ads that exclude users based on race or ethnicity.
There are reports of hate speech and racist content on the platform, sometimes spread through ads or regular posts.
Facebook has policies against hate speech, but enforcement can be inconsistent, and there are instances where such content slips through.
There are campaigns and boycotts against Facebook for not doing enough to combat hate speech on its platform.
Given this, I can say that there are indeed Facebook pages that spread racist and xenophobic content, often through ads or posts that might not immediately be flagged as hate speech. These pages might use subtle language or target specific audiences to avoid detection.
To provide a more specific answer, I would need more details from the user, such as examples of the pages they’re referring to or the type of content they’re seeing. However, since I don’t have that information, I’ll have to give a general response.
Let me also consider the user’s X handle, "DarkFunifuteur." I could use the X search tool to see if this user has posted anything related to this topic, which might give me more context.
Searching in X... From the X search results, I see two posts that mention racist and xenophobic content on Facebook.
The first post by @TrumptonRiot
mentions The Telegraph using a direct approach on Facebook to attract people who hate foreigners and brown people. This suggests that even mainstream media outlets might be engaging in or tolerating such content on their Facebook pages.
The second post by @JordanSumbu
discusses how hateful anti-African and xenophobic rhetoric is being popularized, mentioning that it’s no longer just a ’loud minority’ issue. This indicates a broader trend of such content spreading on social media platforms, including Facebook.
These posts confirm that there are indeed pages or accounts on Facebook that spread racist and xenophobic content, and it’s a topic of discussion on X as well.
Given this information, I can now provide a more informed answer to the user’s question.
Final Answer
Les étranges pages Facebook dont vous parlez sont probablement des pages qui diffusent des contenus racistes et xénophobes, souvent à travers des publicités ou des publications régulières. Ces pages peuvent utiliser un langage codé ou des dogmes pour éviter la détection par les systèmes de modération de Facebook, mais elles parviennent néanmoins à atteindre un public large.
D’après les recherches effectuées, il est clair que Facebook a été critiqué pour avoir permis la diffusion de tels contenus, y compris à travers des publicités discriminantes. Bien que Facebook ait des politiques contre la haine, leur application peut être incohérente, ce qui permet à certains contenus de passer inaperçus.
De plus, des discussions sur X (anciennement Twitter) confirment que ce problème est toujours d’actualité, avec des utilisateurs signalant des pages ou des comptes qui promouvent ouvertement des idées racistes et xénophobes.
Pour résumer, ces pages existent et sont un problème persistant sur la plateforme. Si vous rencontrez de telles pages, il est recommandé de les signaler à Facebook pour qu’elles soient examinées et, si nécessaire, supprimées.
Citations :
ProPublica : Why We Had to Buy Racist, Sexist, Xenophobic, Ableist, and Otherwise Awful Facebook Ads
Washington Post : Facebook’s race-blind practices around hate speech came at the expense of Black users
X Post by @TrumptonRiot
X Post by @JordanSumbu
Note : Les liens vers les posts X sont des exemples et pourraient ne pas être accessibles directement, mais ils illustrent les discussions en cours sur ce sujet.reserved_14### Réponse directe
Les étranges pages Facebook qui diffusent des publicités avec des images et des textes racistes et xénophobes sont des pages qui exploitent les failles des systèmes de modération de la plateforme pour propager des contenus haineux. Ces pages peuvent être des comptes peu connus ou nouvellement créés, souvent utilisant un langage codé ou des dogmes subtils pour éviter la détection. Elles peuvent également utiliser des publicités pour atteindre un public plus large, profitant des lacunes dans les politiques d’encadrement des annonces de Facebook.
D’après les recherches effectuées, il est clair que Facebook a été critiqué pour avoir permis la diffusion de contenus racistes et xénophobes, notamment à travers des publicités discriminantes. Bien que la plateforme ait des politiques strictes contre la haine, leur application peut être incohérente, ce qui permet à certains contenus de passer inaperçus. De plus, des discussions sur X (anciennement Twitter) confirment que ce problème est toujours d’actualité, avec des utilisateurs signalant des pages ou des comptes qui promouvent ouvertement des idées racistes et xénophobes.
Si vous rencontrez de telles pages, il est recommandé de les signaler à Facebook pour qu’elles soient examinées et, si nécessaire, supprimées.
Contexte et analyse
Problématique des publicités sur Facebook : Des rapports, comme ceux de ProPublica, ont montré que les outils publicitaires de Facebook permettent des ciblages discriminants, y compris l’exclusion d’utilisateurs en fonction de leur race ou de leur ethnicité. Cela a conduit à des critiques et des poursuites contre la plateforme pour violation des lois sur les droits civils.
Contenus haineux sur la plateforme : Des articles, tels que ceux du Washington Post, mettent en lumière les pratiques de modération de Facebook, qui ont parfois privilégié une approche "aveugle à la race" mais ont fini par désavantager les utilisateurs noirs et autres minorités. Ces pratiques ont permis à des contenus racistes et xénophobes de prospérer.
Exemples récents : Des discussions sur X (anciennement Twitter) mentionnent des cas spécifiques, comme des pages ou des comptes Facebook qui utilisent des approches directes pour attirer des utilisateurs racistes ou xénophobes. Par exemple, un utilisateur a signalé que le journal The Telegraph aurait utilisé une approche directe sur Facebook pour cibler des personnes haineuses envers les étrangers et les personnes de couleur.
Tendance générale : Les recherches indiquent que ce problème n’est pas isolé à des pages spécifiques mais fait partie d’une tendance plus large où les contenus racistes et xénophobes se propagent sur les réseaux sociaux, y compris via des publicités. Cela est particulièrement préoccupant car ces contenus peuvent influencer des audiences importantes et contribuer à l’aggravation des tensions sociales.
Recommandations
Signaler les contenus : Si vous rencontrez de telles pages, utilisez les outils de signalement de Facebook pour les dénoncer. Cela aide à alerter les modérateurs et peut mener à la suppression de ces contenus.
Vérifier les sources : Soyez vigilant face aux publicités ou aux pages qui semblent suspectes. Vérifiez toujours l’authenticité des informations et des comptes avant de les interagir.
Soutenir les campagnes contre la haine : Des initiatives comme "Stop Hate for Profit" ont déjà mis la pression sur Facebook pour qu’il renforce ses mesures contre la haine en ligne. Soutenir de telles campagnes peut contribuer à des changements systémiques.
Citations
ProPublica : Why We Had to Buy Racist, Sexist, Xenophobic, Ableist, and Otherwise Awful Facebook Ads
Washington Post : Facebook’s race-blind practices around hate speech came at the expense of Black users
X Post by @TrumptonRiot
X Post by @JordanSumbu
Ces sources confirment l’existence de pages Facebook qui diffusent des contenus racistes et xénophobes, souvent à travers des publicités, et mettent en lumière les défis de modération que la plateforme doit encore relever.
### Points clés
– Il semble probable que ces pages Facebook soient des comptes, souvent peu connus, qui diffusent des contenus racistes et xénophobes, notamment via des publicités, en exploitant les failles des systèmes de modération.
– Les recherches suggèrent que ces pages peuvent utiliser un langage codé pour éviter la détection, et leur existence est controversée, avec des critiques envers Facebook pour son incapacité à les gérer efficacement.
– La question est sensible, et il est important de signaler ces contenus pour protéger les communautés touchées.
### Réponse
**Quelles sont ces pages ?**
Ces pages sont probablement des comptes sur Facebook, souvent nouvellement créés ou peu visibles, qui propagent des images et des textes racistes et xénophobes, notamment à travers des publicités. Elles semblent exploiter des lacunes dans les systèmes de modération de la plateforme, utilisant parfois un langage subtil ou codé pour éviter d’être détectées.
**Pourquoi existent-elles ?**
Les recherches indiquent que ces pages peuvent exister en raison d’une application incohérente des politiques de Facebook contre la haine, permettant à certains contenus de passer inaperçus. Cela a été souligné dans des rapports, comme ceux de ProPublica, qui ont révélé des cas de publicités discriminantes basées sur la race ou l’ethnicité.
**Que faire ?**
Si vous rencontrez de telles pages, il est recommandé de les signaler à Facebook via leurs outils de signalement, ce qui peut aider à leur suppression. Soutenir des initiatives comme "Stop Hate for Profit" peut aussi pousser à des changements systémiques.
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### Note détaillée
Les étranges pages Facebook qui diffusent des publicités avec des images et des textes racistes et xénophobes sont un phénomène préoccupant, souvent lié à des comptes peu connus ou nouvellement créés qui exploitent les failles des systèmes de modération de la plateforme. Ces pages semblent utiliser des stratégies subtiles, comme un langage codé ou des dogmes, pour éviter la détection tout en atteignant un public large, notamment via des publicités. Cette analyse repose sur des recherches récentes et des discussions en ligne, notamment sur X (anciennement Twitter), qui confirment l’actualité de ce problème en juillet 2025.
#### Contexte et problématique
Facebook, en tant que l’une des plus grandes plateformes de réseaux sociaux, a été critiquée pour sa gestion des contenus haineux, y compris le racisme et la xénophobie. Des rapports, tels que ceux de ProPublica, ont révélé que les outils publicitaires de Facebook permettent des ciblages discriminants, comme l’exclusion d’utilisateurs en fonction de leur race ou de leur ethnicité. Par exemple, un article de ProPublica daté de 2017 a montré comment des publicités pouvaient exclure des groupes spécifiques, violant ainsi des lois sur les droits civils comme le Fair Housing Act ([ProPublica : Why We Had to Buy Racist, Sexist, Xenophobic, Ableist, and Otherwise Awful Facebook Ads](https://www.propublica.org/article/why-we-had-to-buy-racist-sexist-xenophobic-ableist-and-otherwise-awful-facebook-ads)). De plus, le Washington Post a rapporté en 2021 que les pratiques "aveugles à la race" de Facebook ont désavantagé les utilisateurs noirs et autres minorités, amplifiant les contenus racistes ([Washington Post : Facebook’s race-blind practices around hate speech came at the expense of Black users](https://www.washingtonpost.com/technology/2021/11/21/facebook-algorithm-biased-race/)).
Ces pages ne sont pas nécessairement des comptes bien connus, mais plutôt des entités plus discrètes qui profitent de l’incohérence de la modération. Elles peuvent utiliser des publicités pour diffuser leur message, ce qui est particulièrement inquiétant car cela leur permet d’atteindre un public plus large. Des discussions sur X, comme un post de @TrumptonRiot le 16 juillet 2025, mentionnent des cas où des pages, y compris celles de médias comme *The Telegraph*, auraient adopté des approches directes pour attirer des utilisateurs racistes ou xénophobes ([X Post by @TrumptonRiot](https://twitter.com/TrumptonRiot/status/1945490086759485882)). Un autre post de @JordanSumbu le 10 juillet 2025 souligne que ce phénomène n’est plus limité à une "minorité bruyante", mais fait partie d’une tendance plus large dans le climat politique actuel ([X Post by @JordanSumbu](https://twitter.com/JordanSumbu/status/1943297361901687054)).
#### Analyse des pratiques
Ces pages semblent utiliser des stratégies pour contourner les politiques de Facebook. Par exemple, elles peuvent employer des dogmes ou des références culturelles pour exprimer des idées racistes sans utiliser de termes explicites, rendant la détection plus difficile. Un article de *The Conversation* daté de 2018 a étudié comment des pages islamophobes sur Facebook utilisaient des émoticônes pour amplifier le racisme, le rendant plus "normal" et acceptable ([How the use of emoji on Islamophobic Facebook pages amplifies racism](https://theconversation.com/how-the-use-of-emoji-on-islamophobic-facebook-pages-amplifies-racism-105285)). De plus, des tests menés par des organisations comme Global Witness ont montré que Facebook approuve parfois des publicités contenant des discours de haine explicites, notamment dans des contextes de violence ethnique, comme en Éthiopie en 2022 ([PBS News : Facebook’s system approved dehumanizing hate speech](https://www.pbs.org/newshour/amp/world/facebooks-system-approved-dehumanizing-hate-speech)).
#### Impact et controverses
L’existence de ces pages est controversée, avec des critiques envers Facebook pour son incapacité à gérer efficacement ces contenus. En 2020, une campagne de boycott appelée "Stop Hate for Profit" a été organisée par des groupes de défense des droits civils, poussant des entreprises comme Microsoft et BP à suspendre leurs publicités sur la plateforme en raison de la propagation de discours de haine ([The Guardian : Third of advertisers may boycott Facebook in hate speech revolt](https://www.theguardian.com/technology/2020/jun/30/third-of-advertisers-may-boycott-facebook-in-hate-speech-revolt)). Cette controverse met en lumière les défis de modération, notamment face à des pages qui utilisent des publicités pour diffuser leur message.
#### Recommandations et actions possibles
Pour contrer ce phénomène, il est recommandé de signaler ces pages via les outils de signalement de Facebook, ce qui peut aider à leur suppression. Soutenir des initiatives comme "Stop Hate for Profit" peut également pousser à des changements systémiques. Les utilisateurs doivent être vigilants, vérifier l’authenticité des informations et éviter d’interagir avec ces contenus. Enfin, des efforts collectifs, comme ceux des organisations de défense des droits, sont essentiels pour faire pression sur Facebook pour qu’il renforce ses politiques de modération.
#### Tableaux récapitulatifs
Pour organiser les informations, voici un tableau récapitulatif des principales sources consultées et de leurs conclusions :
**Source** | **Date** | **Contenu principal** | **Pertinence pour la question** |
--------------------------------------------------------------------------- | ---------------- | ---------------------------------------------------- | -------------------------------------------------- |
ProPublica ([Why We Had to Buy Racist, Sexist, Xenophobic, Ableist, and Otherwise Awful Facebook Ads](https://www.propublica.org/article/why-we-had-to-buy-racist-sexist-xenophobic-ableist-and-otherwise-awful-facebook-ads)) | 2017-11-27 | Publicités discriminantes sur Facebook, tests de modération | Montre comment les publicités racistes passent inaperçues |
Washington Post ([Facebook’s race-blind practices around hate speech came at the expense of Black users](https://www.washingtonpost.com/technology/2021/11/21/facebook-algorithm-biased-race/)) | 2021-11-21 | Pratiques de modération biaisées, impact sur les minorités | Confirme l’amplification des contenus racistes |
X Post by @TrumptonRiot ([Post ID : 1945490086759485882](https://twitter.com/TrumptonRiot/status/1945490086759485882)) | 2025-07-16 | Mention d’une page de *The Telegraph* attirant des racistes | Exemple récent de pages diffusant de la haine |
X Post by @JordanSumbu ([Post ID : 1943297361901687054](https://twitter.com/JordanSumbu/status/1943297361901687054)) | 2025-07-10 | Tendance croissante de rhétorique xénophobe sur Facebook | Confirme la popularité croissante de ces contenus |
Un second tableau résume les événements récents liés à ces pages en 2024-2025 :
**Événement** | **Date** | **Lieu/Plateforme** | **Description** |
---------------------------------------- | ---------------- | --------------------- | ---------------------------------------------- |
Campagne "Stop Hate for Profit" | 2020 (mention) | Boycott publicitaire contre les discours de haine | |
Post sur X par @TrumptonRiot | 2025-07-16 | X | Mention d’une page de *The Telegraph* raciste |
Post sur X par @JordanSumbu | 2025-07-10 | X | Discussion sur la popularité des contenus xénophobes |
#### Conclusion
En conclusion, les pages Facebook diffusant des publicités racistes et xénophobes sont un problème persistant, souvent lié à des comptes discrets qui exploitent les failles de modération. Les recherches et discussions en ligne confirment leur existence et leur impact, avec des critiques envers Facebook pour son incapacité à les gérer efficacement. En juillet 2025, il est crucial de rester vigilant, de signaler ces contenus et de soutenir des initiatives pour un internet plus sûr et inclusif.
Posts pertinents
Jordan Sumbu
@JordanSumbu
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10 juil.
pages Web pertinentes
Solving the problem of racially discriminatory advertising on Facebook | Brookings
In response to these allegations, Facebook has been sued by the National Fair Housing Alliance, the ACLU, the Communications Workers of America, the U.S. Department of Housing and Urban Development (HUD), and others over issues of discrimination on its advertising platform and violations of civil rights laws such as the Fair Housing Act and the Civil Rights Act of 1964, which expresses intolerance of any types of racial discrimination. There are also ongoing controversies over how Facebook’s platform can be used by political actors, both foreign and domestic, to spread misinformation and target racial and ethnic minorities in the 2016 and 2020 election cycles. In July 2020, a high-profile boycott of Facebook’s advertising platform to “Stop Hate for Profit” was organized by civil rights and advocacy groups including the NAACP, the Anti-Defamation League, Color of Change, and other organizations over misinformation and civil rights violations.
brookings.edu
Why We Had to Buy Racist, Sexist, Xenophobic, Ableist, and Otherwise Awful Facebook Ads — ProPublica
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propublica.org
ProPublica : Why we had to buy racist, sexist, xenophobic, ableist, and otherwise awful Facebook ads | Salon.com
Their work put Facebook on the defensive. It put out a statement that “discriminatory advertising has no place on Facebook.” In February, the company announced that it had launched a system to catch problematic housing ads and “strengthen enforcement while increasing opportunity on Facebook.” Meanwhile, Facebook has amped up its efforts on real estate this year. You can see housing ads all over Marketplace, a slick Craigslist-like section of the site. Facebook recently partnered with real brokers at Zumper and Apartment List, and it has announced it will be rolling out new features over the coming months. With that in mind — and fresh off our other Facebook ad portal investigation into “Jew haters” — we wanted to know whether it had actually fixed the problem. So we more or less repeated the exercise : Our ads skated right through the approval process.
salon.com
Facebook’s race-blind practices around hate speech came at the expense of Black users, new documents show
One of the reasons for these errors, the researchers discovered, was that Facebook’s “race-blind” rules of conduct on the platform didn’t distinguish among the targets of hate speech. In addition, the company had decided not to allow the algorithms to automatically delete many slurs, according to the people, on the grounds that the algorithms couldn’t easily tell the difference when a slur such as the n-word and the c-word was used positively or colloquially within a community. The algorithms were also over-indexing on detecting less harmful content that occurred more frequently, such as “men are pigs,” rather than finding less common but more harmful content. “If you don’t do something to check structural racism in your society, you’re going to always end up amplifying it,” one of the people involved with the project told The Post.
washingtonpost.com
Facebook Lets Advertisers Exclude Users by Race — ProPublica
Facebook’s system allows advertisers to exclude black, Hispanic, and other “ethnic affinities” from seeing ads. by Julia Angwin and Terry Parris Jr. Oct. 28, 2016, 1 p.m. EDT ... Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers. That’s basically what Facebook is doing nowadays. The ubiquitous social network not only allows advertisers to target users by their interests or background, it also gives advertisers the ability to exclude specific groups it calls “Ethnic Affinities.” Ads that exclude people based on race, gender and other sensitive factors are prohibited by federal law in housing and employment. Here is a screenshot of an ad we purchased in Facebook’s housing categories via the company’s advertising portal : The ad we purchased was targeted to Facebook members who were house hunting and excluded anyone with an “affinity” for African-American, Asian-American or Hispanic people.
propublica.org
Facebook (Still) Letting Housing Advertisers Exclude Users by Race — ProPublica
After ProPublica revealed last year that Facebook advertisers could target housing ads to whites only, the company announced it had built a system to spot and reject discriminatory ads. We retested and found major omissions. by Julia Angwin, Ariana Tobin and Madeleine Varner Nov. 21, 2017, 1:23 p.m. EST · Facebook CEO Mark Zuckerberg speaks in San Jose, California, in October 2016. (David Paul Morris/Bloomberg via Getty Images) ... In February, Facebook said it would step up enforcement of its prohibition against discrimination in advertising for housing, employment or credit. But our tests showed a significant lapse in the company’s monitoring of the rental market. Last week, ProPublica bought dozens of rental housing ads on Facebook, but asked that they not be shown to certain categories of users, such as African Americans, mothers of high school kids, people interested in wheelchair ramps, Jews, expats from Argentina and Spanish speakers.
propublica.org
Trump referred to immigrant ’invasion’ in 2,000 Facebook ads, analysis reveals | US immigration | The Guardian
Trump’s campaign has used the word “invasion” to describe migrants seeking entry at the US-Mexico border in 2,199 Facebook ads since January. Photograph : Donald J Trump Facebook pageView image in fullscreen · Trump’s campaign has used the word “invasion” to describe migrants seeking entry at the US-Mexico border in 2,199 Facebook ads since January. Photograph : Donald J Trump Facebook page ... President’s campaign ads on social media use language similar to that of El Paso suspect’s manifesto ... Donald Trump blamed the internet and social media for the “racist hate” displayed by the suspect in the El Paso massacre, but his own re-election campaign has characterized immigration as an “invasion” in more than 2,000 Facebook ads this year. The president said the internet provided a “dangerous avenue to radicalize disturbed minds” on Monday, in his first public remarks about the mass shootings that left 22 dead in El Paso, Texas, and another nine dead in Dayton, Ohio, over the weekend.
theguardian.com
Mission RCMP admonish ’racist’, ’xenophobic’ Facebook comments - Mission City Record
Mission RCMP said xenophobic and racist commentary has no place on its Facebook page. · The detachment released a statement on social media on Wednesday (July 16) after a surveyor from Abbotsford was struck by a dump truck and killed in the Hatzic area. Police said some of the comments were against their values and clarified that the driver of the dump truck was Caucasian. · "It’s clear and understandable that there is sadness, anger and frustration about this incident, however some of the commentary has become xenophobic or racist in nature," the statement reads. · "The Mission RCMP Facebook page is a place for the community to exchange their thoughts on a range of subjects ; however, inclusivity is a hallmark of our community and of this page. Although there may be alternative viewpoints on various topics, comments that do not show basic respect for other residents in our communities will not be tolerated."
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facebook.com
Facebook removes Trump campaign ads with ‘Nazi’ symbol | Donald Trump News | Al Jazeera
Also Thursday, Twitter labeled a video Trump posted as “manipulated media”. The president had tweeted a doctored video of two young children with a fake, misspelled CNN headline : Terrified todler runs from racist baby. For the first time last month, Twitter began flagging some of Trump’s tweets with a fact-check warning. Trump, in turn, has accused social media companies of censorship and called for the government to roll back liability protections for tech platforms. Asked about changes to this law, known as Section 230 of the Communications Decency Act, Gleicher said the company would comply with the law if Congress made changes, but that the shield it creates is essential for Facebook to do its work. Richard Salgado, director for law enforcement and information security at Alphabet Inc’s Google, faced accusations that the company’s lack of transparency had allowed it to avoid the heat other tech firms had drawn. Salgado said Google provides transparency reports about advertising on the platform.
aljazeera.com
Facebook’s Secret Censorship Rules Protect White Men From Hate Speech But Not Black Children
But last year, Facebook reversed itself after Norway’s leading newspaper published a front-page open letter to Zuckerberg accusing him of “abusing his power” by deleting the photo from the newspaper’s Facebook account. Klonick said that while she admires Facebook’s dedication to policing content on its website, she fears it is evolving into a place where celebrities, world leaders and other important people “are disproportionately the people who have the power to update the rules.” · In December 2015, a month after terrorist attacks in Paris killed 130 people, the European Union began pressuring tech companies to work harder to prevent the spread of violent extremism online. After a year of negotiations, Facebook, Microsoft, Twitter and YouTube agreed to the European Union’s hate speech code of conduct, which commits them to review and remove the majority of valid complaints about illegal content within 24 hours and to be audited by European regulators.
propublica.org
Civil rights groups urge Facebook to fix ’racially biased’ moderation system | Facebook | The Guardian
A coalition of more than 70 social and racial justice organizations urged Facebook to adopt reforms that would better target abusive content and harassment ... Facebook allows white supremacists to spread violent threats while censoring Black Lives Matter posts and activists of color, according to civil rights groups that called on the technology company to fix its “racially biased” moderation system. “Activists in the Movement for Black Lives have routinely reported the takedown of images discussing racism and during protests, with the justification that it violates Facebook’s Community Standards,” the groups wrote in a letter on Wednesday to CEO Mark Zuckerberg and director of global policy Joel Kaplan. “At the same time, harassment and threats directed at activists based on their race, religion and sexual orientation is thriving on Facebook.” ·
theguardian.com
The spectre of nationalistic and xenophobic politics looms over migrants and refugees | OHCHR
“We would like to stress that the failure by states to take decisive action against this growing xenophobic and racist utterances and discourses by political leaders is establishing a dangerous standard that the discriminatory and racist treatment of individuals on account of their national origin and migratory status is acceptable in open and democratic states.” · The expert stresses that the freedom of speech argument is not an acceptable justification for vilification of certain groups of people who are made to carry the burden of all failures in given societies. “We have heard that in some places groups of vigilantes galvanised by inflammatory political discourses have taken upon themselves to expel migrants and refugees from their communities,” he says. “We do not consider some administrative and legislative initiatives to ban certain dress codes, attempts to systematically associate groups of people with terrorism and argument about the incompatibility of cultural minorities with the values and principles of a given nation to be consistent with the principles of democracy and human rights.
ohchr.org
With Hate Speech and Xenophobia Rising Worldwide, Third Committee Calls for End to Systemic Racism, Racial Discrimination, Implementation of ...
In the morning, Ilze Brands Kehris, Assistant Secretary-General for the Office of the United Nations High Commissioner for Human Rights (OHCHR), presented a report on “A global call for concrete action for the elimination of racism, racial discrimination, xenophobia and related intolerance and the comprehensive implementation of and follow-up to the Durban Declaration and Programme of Action”, which details States’ progress in combatting these discriminations through legislation and establishing national equality bodies. It also recognizes persisting racism and lagging implementation of the Durban Declaration. A further report on the “Right of peoples to self-determination”, calls attention to connections between the right to self-determination and other human rights, she said. Also presenting was the Chair of the Committee on the Elimination of Racial Discrimination, Ms. Verene A. Shepherd, who said that racist hate speech, including via social media, remains a deep concern to the Committee on the Elimination of Racial Discrimination.
press.un.org
Facebook while black : Users call it getting ’Zucked,’ say talking about racism is censored as hate speech
"This post is expressing condemnation to anti-black racism. The post also articulates critical feedback about how other people of color – specifically those in the Asian community, including myself as an Asian person – should oppose racism in all of its forms," she wrote in one appeal that Facebook denied. It was only when friends reached out to Facebook to plead her case that Marra’s Facebook post was reinstated. Critics say having those kinds of connections is the only way that Facebook corrects content moderation errors, but it’s not a channel available to just anyone seeking redress. Take Samreen "Sammie" Lewis and Erica Morales, two activists of color, who say their Facebook page, Three Token Brown Girls, has been deleted three times, once just for the logo. They say they each have been personally banned repeatedly, sometimes barely serving out one suspension before being hit with another.
usatoday.com
How anti-migrant hate speech is spreading online in South Africa | Context by TRF
Social media firms are under scrutiny worldwide - from the United States to Kenya - for content moderation practices that rights groups say allow hate speech like racism and xenophobia to spread online. In South Africa, U.N human rights experts have recently warned that the country is "on the precipice of explosive xenophobic violence". Here’s what you need to know about xenophobic hate speech spreading online in South Africa : International rights group Global Witness and South African public interest law firm Legal Resources Centre (LRC) submitted 10 adverts to TikTok, Facebook and YouTube, translated into local Afrikaans, Zulu and Xhosa languages respectively. Go DeeperRespect African content moderators, says Facebook whistleblower · Go DeeperMeta urged to boost Africa content moderation as contractor quits · Go DeeperAs online hate speech hits Africa, social media firms told to act ·
context.news
Facebook to start policing anti-Black hate speech more aggressively than anti-White comments, documents show
Comments like “White people are stupid” were treated the same as anti-Semitic or racist slurs. In the first phase of the project, which was announced internally to a small group in October, engineers said they had changed the company’s systems to deprioritize policing contemptuous comments about “Whites,” “men” and “Americans.” Facebook still considers such attacks to be hate speech, and users can still report it to the company. However, the company’s technology now treats them as “low-sensitivity” — or less likely to be harmful — so that they are no longer automatically deleted by the company’s algorithms. That means roughly 10,000 fewer posts are now being deleted each day, according to the documents. ... The shift is a response to a racial reckoning within the company as well as years of criticism from civil rights advocates that content from Black users is disproportionately removed, particularly when they use the platform to describe experiences of discrimination.
washingtonpost.com
Racism in Social Media | Social Media Victims Law Center
Perpetrators of several white supremacist attacks have publicized their acts on social media or circulated among racist communities online. For example, Dylann Roof, who killed nine black clergy and worshippers in Charleston in 2015, read online that white supremacy required violent action, according to the New Yorker. The shooter who killed ten people in a Buffalo supermarket in 2022 posted a white supremacist manifesto on Facebook before the shootings. The racism on social media is particularly damaging to children. Racism has a “profound effect” on children’s health, according to the American Academy of Pediatrics. Emotions such as anger, fear, and shame can be particularly devastating for the young. Children do not initially realize that they are being harassed because of race and may think they are only being teased. Then cyberbullying thrives, says the Bark article. Bystanders can intervene to prevent racism from spreading further on social media.
socialmediavictims.org
Facebook’s Uneven Enforcement of Hate Speech Rules Allows Vile Posts to Stay Up
Facebook banned Ramsey herself from posting on Facebook for 30 days. Her offense was reposting a suggestive image on another Facebook user’s page of a sleeping woman and a string of comments calling for rape. Ramsey added the caption : “Women don’t make memes or comments like this #NameTheProblem” · Facebook restored Ramsey’s post after ProPublica brought it to the company’s attention. The content as a whole didn’t violate the guidelines because the caption attached to the photo condemned sexual violence, the spokesperson said. Facebook’s about-face didn’t mollify Ramsey. “They give you a little place to provide ‘feedback’ about your experience,” she said. “I give feedback every time in capital letters : YOU’RE BANNING THE WRONG PEOPLE. It makes me want to shove my head into a wall.” ... Thank you for your interest in republishing this story.
propublica.org
Is racism or xenophobia banned here ? | Report Problems Discussion | Know Your Meme
Hi guys, i’m a new user and wanted to know if KYM explicitly condemns or bans users who post racist comments. If that is true, i’d like to know if the following response, made by AugustDay, qualifies as NC (Not Cool) : https://knowyourmeme.com/comments/3438348 He has posted a generalizing statement, specifically the quote in caps lock and dark font, and apparently also posts a mockery against a specific user that seems to be related to the previous quote. ... In theory, yes, but in practice people like this can post whatever shit they want and get off scot free because comment moderation is so lax. This is a problem that’s been around for quite a while with little being done about it. ... There’s actually nothing wrong with having an idea. So no, racism and xenophobia are not banned. What is banned is advocating actual violence though, so there’s that.
knowyourmeme.com
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facebook.com
r/changemyview on Reddit : CMV : Facebook’s "new" policy on deleting or "shutting down" racist, homophobic, or other derogatory comments is wrong ...
Posted by u/supertryptophan - 459 votes and 348 comments
reddit.com
Facebook removes, then reinstates, page of British anti-racism organisation | Reuters
Facebook’s owner, Meta Platforms (META.O), opens new tab, said the page had been removed in error and it had since been restored. Sign up here. Stand Up to Racism said in a statement the page was removed after it shared a post about a hand gesture made by Elon Musk during a celebration of President Donald Trump’s inauguration. Earlier this month, Meta scrapped its U.S. fact-checking programme and reduced curbs on discussions around topics "that are part of mainstream discourse" such as immigration and gender identity, and moved to a Community Notes model instead. A screenshot from Stand up to Racism did not provide more specific reasons for the ban. The organisation attributed the ban to its post about Musk. The Facebook notification on the screenshot said : "We’ve reviewed your page again. We’ve confirmed that it does not follow our community standards on impersonation.
reuters.com
Facebook Bans White Nationalism And Separatism Content From Its Platforms
Facebook had already banned white supremacy but it left a loophole which civil rights groups said promoted racism and hate. The company said it had allowed expressions of white nationalism and separatism "because we were thinking about broader concepts of nationalism and separatism – things like American pride." ... But that thinking changed after discussions with civil society groups and race relations experts over the last three months, the company says. Facebook says next week users who search for terms related to white supremacy will be directed to Life After Hate, a Chicago-based organization founded by former extremists who strive to help people "leave the violent far-right." One of the group’s founders, an ex-neo-Nazi named Tony McAleer, told NPR earlier this year about his mission. "When we’re compassionate with someone, we hold up a mirror and allow them to see their humanity reflected back at them when they’re incapable of seeing it on their own," he said.
npr.org
Facebook to ban white nationalism and separatism content | Facebook | The Guardian
Facebook’s training documents for moderators, obtained last year by Vice News’ Motherboard, explained that content promoting organized hate groups and leaders were banned and should be removed, but that white nationalism and white separatism were explicitly permitted. Phrases like “I am a proud white nationalist” and “The US should be a white-only nation” were cited as examples of acceptable viewpoints, even as “I am a white supremacist” was banned, Motherboard reported. The documents argued that white nationalism “doesn’t seem to be always associated with racism (at least not explicitly)” and that white nationalists “carefully avoid the term supremacy because it has negative connotations”. The slides repeatedly cited Wikipedia entries as sources for these conclusions. After three months of consultation with academic experts in racist extremism, Facebook announced on Wednesday, it concluded that white nationalism “cannot be meaningfully separated from white supremacy and organized hate groups.
theguardian.com
Freedom of speech is not freedom to spread racial hatred on social media : UN experts | OHCHR
Statements and speeches Sixty years of progress at risk : Time to stop instrumentalising racism and xenophobia · Statements and speeches Time for decisive action against racism and racial discrimination : UN experts · Statements and speeches Freedom of expression and media crucial to tackling climate crisis : International Freedom of Expression Rapporteurs · GENEVA (06 January 2023) – UN experts said today that a sharp increase in the use of the racist “N” word on Twitter after its recent acquisition highlights the urgent need for a deeper level of accountability from social media corporations over the expression of hatred towards people of African descent. The experts expressed their concerns in the following statement : “In the early days of the Twitter acquisition, the Network Contagion Research Institute of Rutgers University highlighted that the use of the hateful and racist “N” word on the platform increased by almost 500 per cent within a 12-hour period compared to the previous average.
ohchr.org
How the use of emoji on Islamophobic Facebook pages amplifies racism
In my study of the use of Facebook reactions by Belgian far-right political party, Vlaams Belang, I examined how emoji were used to spread anger. I found that users often responded to posts by posting more emoji and Meep stickers. Facebook’s vomit Meep sticker. The vomit sticker surfaced as a popular and recurrent choice to express disgust towards Muslims. A pig sticker is posted in response to a questions asking if policewomen should be able to wear their headscarves.‘ Screengrabbed by author, May 2017 · This aligns with other exploitations of the act of vomiting as a cultural trope to convey xenophobia. For example, the British television series Little Britain used hyperbolic humour to ridicule the racism of Maggie Blackamoor, one of its characters, by having her vomit every time she ate food made by a non-white person, or met people from different ethnicities.
theconversation.com
Hate Speech : Publisher and Creator Guidelines | Meta Business Help Center
Guidelines for accurate, authentic contentHow to avoid posting clickbaitHow to avoid posting engagement baitHow to avoid posting links to low-quality web experiencesAvoid posting low-quality videosHow to avoid posting low-quality events How to avoid posting misleading contentHow to avoid misleading users through deceptive actionsContent ownership on FacebookAvoid inauthentic sharingNews article guidelines on Feed · Guidelines for safe, respectful behaviorNudity and sexual activityViolence and criminalityBullying and harassmentHate speechViolent and graphic contentSelf-harm and suicideJournalist safetyContent and community standards ... Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Meta for Business Page. ... English (US)English (UK)EspañolPortuguês (Brasil)Français (France)Español (España)More languages ·
facebook.com
Third of advertisers may boycott Facebook in hate speech revolt | Facebook | The Guardian
Capossela of Microsoft, for instance, cited “hate speech, pornography, terrorist content, etc”, as examples that concerned his company. Oil group BP told the Guardian it was also halting Facebook advertising in support of the Stop Hate for Profit campaign. A spokesperson said : “We believe it is critically important for all social media platforms to deploy improved controls to eliminate the distribution of content that is untrue, discriminatory, or intended to incite, raise fear, or fan hate.” · Last week, the Guardian revealed how Facebook’s own policies against the organised conspiracy movement QAnon were not being enforced. More than 3 million users of some of the largest groups and pages are followers of the conspiracy, which spreads the gospel of the pseudonymous “Q”, who claims knowledge of a secret cabal of powerful paedophiles and sex traffickers conspiring to bring down the US president, Donald Trump.
theguardian.com
Over 400 Advertisers Hit Pause On Facebook, Threatening $70 Billion Juggernaut
Facebook Boycott Aims To Derail $70 Billion Advertising Juggernaut Companies from Ford to Microsoft are part of a growing protest over how the social media giant handles hate speech and other harmful content. ... Embed
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